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Hong Kong Creative PR Competition 2020
During my study at City University of Hong Kong, I have participated in the Hong Kong Creative PR Competition 2020 with my classmates for an elective in Semester B 2019/20. We were required to develop PR plans for a brand King of Accounting. We have carried out market and competitor analysis and determined brand position in order to create marketing strategies for the brand. It was a challenging task for us to execute especially the offline PR plans due to the pandemic. Yet it was a precious experience for us to develop a deeper understanding towards the PR industry.
My Role: Material Design (logos, graphics, posters), Video Director, Layout Design
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